How to carry out a winning crowdfunding campaign

About Jonathan Lea

Jonathan is a specialist corporate and commercial solicitor who has over 11 years of experience at both large international City firms and smaller practices. For the last two years he has worked on a self-employed basis with a network of other freelance lawyers focused on entrepreneur-led businesses. If you'd like a competitive quote for any legal work please send an email to the address on the home page. You can also follow him on Twitter @jonathanlea

On January 13th our Pivotal Tribes meetup group held the latest of its events at Google Campus which featured a panel comprising representatives from equity and rewards based crowdfunding platforms, as well as entrepreneurs who have successfully completed both equity and rewards based campaigns.

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The panelists were as follows:

• Nick Levine, Business Development Manager at the UK’s leading equity crowdfunding platform Crowdcube;

• Simon Dixon, CEO and Founder of BankToTheFuture, an online equity, debt and rewards-based crowdfunding site which is currently carrying out its own hybrid rewards and equity financing campaign;

• David Kitchen, Founder and CEO of Microcosm, a tech company focused on building a platform to provide communities with better discussion forums and which has raised two rounds of equity finance on Seedrs totalling £150k; and

• Andrew McDonough, Founder and CTO of Tribesports, the social network for sport lovers, which raised £120,000 of rewards-based (or pre-order) financing on Kickstarter to produce a new sportswear range.

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The event was kindly sponsored by Gannons Solicitors, a law firm specialising in the representation of entrepreneurs, and Jenson Funding Partners, who operate the Jenson Seed EIS Fund for startups and who also posted a nice write up of the event on their blog.

Several weeks ago I also wrote this longer post on running a successful crowdfunding campaign which partly prompted me to organise the event at Google Campus.

Here are some tweets that captured a few of the key points made during the evening:

 

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