An interview with Carie Barkhuizen on starting a Public Relations business
Posted by Jonathan Lea on Jul 11th, 2013 | Last modified on Aug 19th, 2013
Last updated on August 19th, 2013 at 03:22 pm
The other day I interviewed startup entrepreneur Carie Barkhuizen, the founding director of Seymour PR, about her new public relations business and first few months of trading.
After getting a few years of good experience Carie decided to start her own agency and challenge the way many PRs work, primarily by offering clients a ‘No Coverage, No Cost’ service so that every pound spent on PR is based on tangible coverage, thus guaranteeing return on investment.
Carie’s agency specialises in news generation, creating conversations about brands by working collaboratively with journalists and understanding what consumers find engaging, while she is also moving into providing broader PR services connected to the use of social media.
We talk more about the reasons why she decided to start up on her own and also about the business itself, including how she manages to cater for startup clients as well as established businesses, tips for getting your stories in the mainstream press, how she obtained clients and generated work as a young public relations agency and why she decided not to take angel investment and instead forged ahead as the sole shareholder of her company.
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Jonathan is a specialist business law solicitor who has been practising for over 18 years, starting at the top international City firms before then spending some time at a couple of smaller practices. In 2013 he started working on a self-employed basis as a consultant solicitor, while in 2019 The Jonathan Lea Network became a SRA regulated law firm itself after Jonathan got tired of spending all day referring clients and work to other law firms.
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